Ikea en Directo
Ikea en Directo is the live commerce section inside the Ikea's Movistar Plus Living App (TV application). This space combines entertainment and shopping to provide a unique and interactive experience for users, where they can watch all the events both live and delayed, interact through chat and buy the products that are being shown in real time.
01
Problem Statement
The constant evolution of ecommerce has opened new opportunities to increase engagement with clients and give them new ways to discover and buy in real time.
02
Solution
Creating a new space inside the Ikea Living App that combines entertainment and shopping to provide a unique and interactive experience on the big screen. Now, users can view Ikea's live events both in real-time and delayed through the TV, as well as interact through chat or purchase products being shown in real-time.
03
Result
Increase in user's engagement within the Ikea Living App, while offering a new way of interaction through the TV. A place where to discover, ask questions, react, buy and more.
03
Result
Increase in user's engagement within the Ikea Living App, while offering a new way of interaction through the TV. A place where to discover, ask questions, react, buy and more.
